Sector Update
Media Prima : Fair value revised to RM2.80, from RM 2.55 Outperform
MCIL : Fair value raised to RM1.16 from RM1.14 Outperform
Star : Fair value raised to RM3.86 from RM3.60 Market Perform
- According to Nielsen Media Research, May’s gross adex for print and TV media rose 21.1% yoy and grew 10.7% mom, led by TV (+22.5% yoy; +20.3% mom) while print reported commendable growth of 19.9% yoy (+3.8% mom). Once again, we believe this strong yoy growth was mainly due to the low base effect coupled with improving economic conditions. YTD (Jan-May), adex growth stood at 29.9% yoy.
RHB Equity 360° - 24 June 2010 (Media, Freight Mgt, Jaya Tiasa; Technical: MPHB)
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