Strong trend in demand likely to continue in 2010. In 1QFY12/10, recorded SSS growth of 7% for its Pizza Hut business (PH) and 8% for KFC business in Malaysia. We anticipate strong SSS growth trend to continue for the rest of 2010 following:
1) FY09’s low base factor;
2) continuous effort by PH and KFC in initiating new product innovations to cater for consumer preference;
3) aggressive advertising campaigns; and improving consumer sentiment.
QSR Brands Berhad : Value In Quick Service Restaurant Business - 25/6/2010
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