1Q10 adex for TV and print off to a good start. According to Nielsen Media Research (“NMR”), 1Q10 adex for Media Prima’s TV channels jumped 34.6% yoy while the print media saw gross adex grow by 7.5% yoy. For the TV segment, 1Q adex growth was led by TV9 (+62% yoy) while for the print media, the growth mainly came from Harian Metro (18% yoy). Generally the stronger TV adex growth is consistent with past trends, where we note that TV adex has historically had a higher leverage to GDP growth, vis-à-vis print adex.
Media Prima Berhad : Strong Start For TV and Print Adex - 28/04/2010
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