Sector Update
- According to Nielsen Media Research, Aug’s gross ad spend for print and TV media rose 8.7% yoy with both TV and TV media reporting yoy growth of 11.3% and 5.7% respectively.
- For print media, Aug’s adex was led by the Malay dailies, where adex grew 22.2% yoy led by Berita Harian (+26.5% yoy) and Harian Metro (+24.1% yoy) largely due to Hari Raya festival. English dailies grew 7.0% yoy while Chinese dailies recorded an adex growth of 4.5% yoy.
RHB Equity 360°- 23 September 2010 (Media, Sunway REIT, Tan Chong, KPJ; Technical: Sunrise)
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