♦ MCIL held an anaylst briefing last Thursday. We set out below the key highlights from the briefing.
♦ Expect stronger quarters ahead on stronger adex … Recall MCIL’s FY10 EBIT margin expanded by 5.6%-pts yoy. This was mainly due to the publishing and printing business resulting from:
1) recovery in ad revenue;
2) effective cost-control measures; and
3) lower newsprint costs.
In terms of adex, management expects stronger ad revenue ahead with bookings visibility having improved to around two months as opposed to only a month a year ago.
Media Chinese Int’l Berhad : Expecting Stronger Adex Ahead - 31/5/2010
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