No competition arising from AFTA-Cept yet. There have not been any new entrants into the Malaysian market yet as players believe that other regional players are deterred from entering the market due to its floor price policy. Following the liberalisation, both BAT and JTI have hinted that they may introduce new cigarette brands into the market to gain further market share.
Consumer Sector - Tobacco : Industry Changes From AFTA-Cept-26/05/2010
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