Malaysia - more aggressive expansion… As at end FY09, KFCH operated 475 KFC restaurant outlets in Malaysia, including 29 drive-through outlets (9 was added in FY09). Going forward, management plans to open about 40 new outlets per year in FY10-12, which will be focused on small towns and East Malaysia, including 4-5 drive-through outlets. We opine that the drive-through outlets are essential, given the rising “on-the-go” lifestyle habits of consumers, especially in urban areas, as well as to maintain its competitiveness against its closest competitor with 37 drive-through outlets.
KFC Holding (M) Berhad : Upbeat on Growth Prospects
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