♦ Sep’s adex for print and TV media grew 3.4% yoy. According to Nielsen Media Research (NMR), Sep’s gross ad spend for print and TV
media rose 3.4% yoy with print adex up 7.0% yoy, while adex for TV remained flat yoy. MoM, total print and TV gross adex fell by 14.5%. This
was not too surprising considering that Aug adex benefited from the Merdeka celebrations and Hari Raya festival.
Media Sector Update - 9M10 Print And TV Adex Up By 18.2% - 21/10/2010
No comments:
Post a Comment